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Importance of Mobile Apps in Business & Why Your Business Needs One

It’s in your pocket right now…

You guessed it. We’re talking about mobile phones. Everyone’s using them all the time and about 90% of people carry it around wherever they go.

But what does that have to do with your business? Well, for starters every business can benefit from having their own mobile app. And there are many apps that can help you manage your business more easily.

That’s our topic for this post. We will explain why your business needs an app and also share some great apps that’ll help you manage your business.

So without further ado, let’s get to it.

5 Reasons Your Business Needs An App

Before we share the 5 reasons. Here’s a fact that we wanted to share:

According to Statistica, mobile users downloaded 178.1 billion mobile apps in 2017.

1). Be Visible at All Times

Smartphone users spend a lot of time online as the average user spends about 3 hours online daily.

Statistics show that in the future people will start spending even more time on their phones. So having an app can do lots for your business as people will come across it every day.

Your company will be visible to them at all times and accessible by a single click as long as they have a phone in their hand.

2). Build More Trust Through Direct Communication

You can directly contact your customers using your app at all times. Send them notifications about special sales and promotions to build a stronger relationship.

People love discounts. And if they’re getting one from you, then they will trust your company more.

You can also keep them up to date with your prices and share important news about your business.

3). Build Your Brand

A mobile app can do a lot for your business branding. You can convey what values you hold as a company and build more recognition by adding your company’s logo to the app.

Make sure the app has awesome features that your customers will love. Your app should also have an elegant design that appeals to the target audience for a smooth and compelling experience.

Add some fun and engaging features as well. Because the more frequently a customer uses your app, the more likely they will be to buy from you.

4). Increase in Sales

As mentioned earlier, a great app gives you the edge to build more trust and user engagement. Both of which result in a significant increase in sales.

As long as you make sure that the app is created keeping the target audience in mind, you can bet that you’ll see a big increase in sales.

5). Increase Customer Loyalty

This is perhaps the most important reason why you should consider creating your own mobile app. With all the on-going advertisements including billboards, promotional emails, flyers, coupons, banners, websites, Facebook ads, and so on—it’s becoming harder and harder to build a sincere connection because people ignore most of what they see in their daily life.

It’s up to you to figure out what your customers really need and give it to them through your app for creating a strong relationship. If you can do that, you’ll be making tons of loyal customers in no time!

These were 5 reasons every business could benefit from creating their own app.

But let us be clear: we’re not saying that a mobile app is going to save your business or make immense changes. But will your business benefit from it to some extent? Yes, 100 percent.

With that being said, not every business should hire a team to create their app. If your business is already a success at some level and has a following of customers, then you should create an app.

But if you’re just starting out with no customers at all, then it’s best to spend your time and money on something more valuable.

3 Apps Every Business Could Benefit From

Whether you’re a small team owning a local business or a big corporation, either way, business apps can really help you a lot.

There are a lot of apps out there, and it’s not smart to test each one yourself. What you need is a recommendation list of apps that stand out from the rest.

And that’s exactly what we have for you. So without further ado, here are 3 apps that every business could benefit from.

1). Asana

Asana is one of the best apps out there for business and project management. It helps keep your team organized and productive throughout every day.

Available on desktop, iOS, and Android devices, Asana allows you to assign tasks to team members through email. You can notify them about their tasks or provide updates about new changes to keep everyone on the same page.

The best thing about Asana is that you can keep track and be on top of everything even when you’re away. And you’ll always know which members of the team are free for more work.

2). Google Analytics App

This app is only for businesses with an online website. If you do have an up and running site, then Google Analytics will help you keep track of people visiting your site.

You can get real-time data on audience insights, audience behavior, and more to see what’s working and what’s not. With all the information you get, it’s much easier to improve your overall site for increasing user engagement and conversions.

3). LinkedIn Pulse

LinkedIn Pulse helps you stay up to date with all the latest news and trends about your industry in an easy and organized way. The format is great and easy to use.

Your feed is always filled with relevant news and information as you choose the sources you follow. You can also join in the conversation to keep in touch with other influencers in your industry.

If you have a following, you can promote your business by sharing and commenting. And if you don’t have many followers, then it’s easy to get some by sharing useful information in a creative way.

These 3 apps can help you manage and promote your business. And the best part is that all of them are free!